Selected Publications [Full list at Google Scholar]

Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from Airline Industry Ramah Al Balawi, Yuheng Hu, and Liangfei Qiu Information Systems Research (ISR), 2022

Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Live Streaming Keran Zhao, Yingda Lu, Yuheng Hu, Yili Hong Information Systems Research (ISR), 2022

SHEDR: An End-to-End Neural Event Detection and Recommendation Framework for Hyperlocal News Using Social Media Yuheng Hu, Yili Hong INFORMS Journal of Computing (JoC), 2021

Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth toward Television Advertising Tingting Nian, Yuheng Hu, Cheng Chen. Information Systems Research (ISR), 2021

Characterizing Social TV Activity Around Televised Events: A Joint Topic Model Approach Yuheng Hu INFORMS Journal of Computing (JoC), 2021

Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv Keran Zhao, Yuheng Hu, Yili Hong, Chris Westland Journal of the Association for Information Systems (JAIS), 2021

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content. Yuheng Hu, Anbang Xu, Yili Hong, David Gal, Vibha Sinha, Rama Akkiraju Journal of Management Information Systems (JMIS), 2019

Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding Yili Hong, Yuheng Hu, Gord Burtch MIS Quarterly (MISQ), 2018

How Mood Affects the Effectiveness of TV Commercials Yuheng Hu, Tingting Nian, Cheng Chen In Proc. of the 11th International AAAI Conference on Weblogs and Social Media (ICWSM), 2017

BayesWipe: A Scalable Probabilistic Framework for Improving Data Quality Sushovan De, Yuheng Hu, Venkata Vamsikrishna Meduri, Yi Chen, Subbarao Kambhampati In ACM Journal of Data and Information Quality (JDIQ), 2016.

Predicting Perceived Brand Personality with Social Media Anbang Xu, Haibin Liu, Liang Gou, Rama Akkiraju, Jalal Mahmud, Vibha Sinha, Yuheng Hu, Qiao Mu In Proc. of the 10th International AAAI Conference on Weblogs and Social Media (ICWSM), 2016

Predicting User Engagement on Twitter with Real-World Events Yuheng Hu, Shelly Farnham, Kartik Talamadupula In Proc. of the 9th International AAAI Conference on Weblogs and Social Media (ICWSM), 2015

Inferring Sentiment from Web Images with Joint Inference on Visual and Social Cues: A Regulated Matrix Factorization Approach Yilin Wang, Yuheng Hu, Subbarao Kambhampati, Baoxin Li In Proc. of the 9th International AAAI Conference on Weblogs and Social Media (ICWSM), 2015

BayesWipe: A Multimodal System for Data Cleaning and Consistent Query Answering on Structured Data Sushovan De, Yuheng Hu, Yi Chen, Subbarao Kambhampati In Proc. of IEEE BigData, 2014

What We Instagram: A First Analysis of Instagram Photo Content and User Types Yuheng Hu, Lydia Manikonda, Subbarao Kambhampati In Proc. of the 8th International AAAI Conference on Weblogs and Social Media (ICWSM), 2014

Herding the Crowd: Automated Planning for Crowdsourced Planning Kartik Talamadupula, Subbarao Kambhampati, Yuheng Hu, Tuan Nguyen, Hankz Hankui Zhuo In the First International Conference on Human Computation (HCOMP), 2013

Listen to the Crowd: Automated Analysis of Events via Aggregated Twitter Sentiment Yuheng Hu, Fei Wang, Subbarao Kambhampati In International Joint Conference on Artificial Intelligence (IJCAI), 2013

Dude, srsly?: The Surprisingly Formal Nature of Twitter's Language Yuheng Hu, Kartik Talamadupula, Subbarao Kambhampati In Proc. of the 7th International AAAI Conference on Weblogs and Social Media (ICWSM), 2013

Whoo.ly: Facilitating Information Seeking For Hyperlocal Communities Using Social Media Yuheng Hu, Shelly Farnham, Andrés Monroy-Hernández In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI), 2013

ET-LDA: Joint Topic Modeling for Aligning Events and their Twitter Feedback Yuheng Hu, Ajita John, Fei Wang, Subbarao Kambhampati In AAAI Conference on Artificial Intelligence (AAAI), 2012

What were the Tweets about? Topical Associations between Public Events and Twitter Feeds Yuheng Hu, Ajita John, Doree Duncan Seligmann, Fei Wang In Proc. of the 6th International AAAI Conference on Weblogs and Social Media (ICWSM), 2012

Relevance-based Retrieval on Hidden-Web Text Databases without Ranking Support Vagelis Hristidis, Yuheng Hu, Panagiotis G. Ipeirotis In IEEE Transactions on Knowledge and Data Engineering (TKDE), 2011

Ranked Queries over Sources with Boolean Query Interfaces without Ranking Support Vagelis Hristidis, Yuheng Hu, Panagiotis G. Ipeirotis In Proc. 26th IEEE International Conference on Data Engineering (ICDE), 2010

Selected Working Papers

Customer Engagement Prediction on Social Media: A Graph Neural Network Method with Attention Mechanism Tengteng Ma, Yuheng Hu, Yingda Lu, Sid Bhattacharyya

Group Size, Content Moderators, and User Engagement in Online Synchronous Content Platforms Keran Zhao, Yili Hong, Tengteng Ma, Yingda Lu, Yuheng Hu

Everyone Can Be a Star: Understanding the Role of Live Video Streaming in Online Retail Cheng Chen, Yuheng Hu, Yingda Lu, Yili Hong