Selected Peer-reviewed papers

Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Live Streaming Keran Zhao, Yingda Lu, Yuheng Hu, Yili Hong Information Systems Research (ISR), conditionally accepted

SHEDR: An End-to-End Neural Event Detection and Recommendation Framework for Hyperlocal News Using Social Media Yuheng Hu, Yili Hong INFORMS Journal of Computing (JoC), 2021

Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth toward Television Advertising. Tingting Nian, Yuheng Hu, Cheng Chen. Information Systems Research (ISR), 2020

Characterizing Social TV Activity Around Televised Events: A Joint Topic Model Approach Yuheng Hu INFORMS Journal of Computing (JoC), 2020

Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv Keran Zhao, Yuheng Hu, Yili Hong. Journal of the Association for Information Systems (JAIS), 2020

Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content. Yuheng Hu, Anbang Xu, Yili Hong, David Gal, Vibha Sinha, Rama Akkiraju Journal of Management Information Systems (JMIS), 2019

Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding. Yili Hong, Yuheng Hu, Gord Burtch. MIS Quarterly (MISQ), 2018

How Mood Affects the Effectiveness of TV Commercials. Tingting Nian, Yuheng Hu, Cheng Chen. In Proc. of the 11th International AAAI Conference on Weblogs and Social Media (ICWSM'17)

BayesWipe: A Scalable Probabilistic Framework for Improving Data Quality. Sushovan De, Yuheng Hu, Venkata Vamsikrishna Meduri, Yi Chen, Subbarao Kambhampati. In ACM Journal of Data and Information Quality (JDIQ), 2016.

Predicting Perceived Brand Personality with Social Media. Anbang Xu, Haibin Liu, Liang Gou, Rama Akkiraju, Jalal Mahmud, Vibha Sinha, Yuheng Hu, Qiao Mu. In Proc. of the 10th International AAAI Conference on Weblogs and Social Media (ICWSM'16)

Predicting User Engagement on Twitter with Real-World Events. Yuheng Hu, Shelly Farnham, Kartik Talamadupula In Proc. of the 9th International AAAI Conference on Weblogs and Social Media (ICWSM'15) (Full paper. Acceptance rate: 19%)

Inferring Sentiment from Web Images with Joint Inference on Visual and Social Cues: A Regulated Matrix Factorization Approach. Yilin Wang, Yuheng Hu, Subbarao Kambhampati, Baoxin Li In Proc. of the 9th International AAAI Conference on Weblogs and Social Media (ICWSM'15) (Full paper. Acceptance rate: 19%)

BayesWipe: A Multimodal System for Data Cleaning and Consistent Query Answering on Structured Data. Sushovan De, Yuheng Hu, Yi Chen, Subbarao Kambhampati. In Proc. of IEEE BigData 2014.

What We Instagram: A First Analysis of Instagram Photo Content and User Types. Yuheng Hu, Lydia Manikonda, Subbarao Kambhampati. In Proc. of the 8th International AAAI Conference on Weblogs and Social Media (ICWSM'14)

Herding the Crowd: Automated Planning for Crowdsourced Planning. Kartik Talamadupula, Subbarao Kambhampati, Yuheng Hu, Tuan Nguyen, Hankz Hankui Zhuo. In the First International Conference on Human Computation (HCOMP 2013)

Listen to the Crowd: Automated Analysis of Events via Aggregated Twitter Sentiment. Yuheng Hu, Fei Wang, Subbarao Kambhampati. In International Joint Conference on Artificial Intelligence (IJCAI) 2013 (Oral+Poster. Acceptance rate: 28%)

Dude, srsly?: The Surprisingly Formal Nature of Twitter's Language. Yuheng Hu, Kartik Talamadupula, Subbarao Kambhampati. In Proc. of the 7th International AAAI Conference on Weblogs and Social Media (ICWSM'13) (Full paper. Acceptance rate: 20%)

Whoo.ly: Facilitating Information Seeking For Hyperlocal Communities Using Social Media. Yuheng Hu, Shelly Farnham, Andrés Monroy-Hernández. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI) 2013 (full paper. Acceptance rate: 20% , Best Paper Honorable Mention )

ET-LDA: Joint Topic Modeling for Aligning Events and their Twitter Feedback. Yuheng Hu, Ajita John, Fei Wang, Subbarao Kambhampati. In AAAI Conference on Artificial Intelligence (AAAI) 2012 (Oral+Poster. Acceptance rate: 26.8% )

What were the Tweets about? Topical Associations between Public Events and Twitter Feeds. Yuheng Hu, Ajita John, Doree Duncan Seligmann, Fei Wang. In Proc. of the 6th International AAAI Conference on Weblogs and Social Media (ICWSM'12) (Oral. Acceptance rate: 20%, 20 oral papers out of 350+ submissions)

Event Analytics via Social Media. Yuheng Hu, Ajita John, Doree Duncan Seligmann. In Proc. ACM Multimedia 2011 Workshop on Social and Behavioral Networked Media Access (SBNMA) , 2011

Relevance-based Retrieval on Hidden-Web Text Databases without Ranking Support. Vagelis Hristidis, Yuheng Hu, Panagiotis G. Ipeirotis. In IEEE Transactions on Knowledge and Data Engineering (TKDE), 2011.

Ranked Queries over Sources with Boolean Query Interfaces without Ranking Support. Vagelis Hristidis, Yuheng Hu, Panagiotis G. Ipeirotis. In Proc. 26th IEEE International Conference on Data Engineering (ICDE), 2010.

Selected Media Coverage of My Research

Turns Out There Are a Lot of Academics Studying Photo Filters, WIRED Instagram Is Vast But Its Favorite Themes Are Surprisingly Few, Study Shows ABC Twitter Analysis of Public Opinion PBS Which Instagram filter should you use? Science has the answer Sydney Morning Herald Microsoft Research launches Whooly localized Twitter project The Seattle Times Is Twitter Bad For Language? Statistical Analysis Says No Huffington Post (Huffington Post excerpts from the book Dataclysm which profiles my work on Twitter Language) A Hyperlocal Twitter Filter That Gets Neighbors Talking To Each Other FastCompany Tapping Twitter data for in-depth analysis of public opinion ASU news