Selected Publications [Full list at Google Scholar]

Everyone Can Be a Star: Quantifying Grassroots Online Sellers’ Live Streaming Effects on Product Sales Cheng Chen, Yuheng Hu, Yingda Lu, Yili Hong Production and Operations Management (POM), 2025	Engagement or Entanglement? The Dual Impact of Generative Artificial Intelligence in Online Knowledge Exchange Platforms Aida Sanatizadeh, Yingda Lu, Keran Zhao, Yuheng Hu Information & Management, 2025	Can Regulation Restore Authenticity? Evidence from Policies Against Online Review Suppression Aida Sanatizadeh, Gord Burtch, Yili Hong, Yuheng Hu Information Systems Research (ISR), 2025
Comparing Fine-Tuned Language Models with Few- Shot Learning of LLMs for Financial Sentiment Analysis Sorouralsadat Fatemi, Yuheng Hu ACM Transactions on Management Information Systems (TMIS), 2025
Group Size, Content Moderators, and User Engagement in Online Synchronous Content Platforms Keran Zhao, Yili Hong, Tengteng Ma, Yingda Lu, Yuheng Hu Information Systems Research (ISR), 2025
Customer Engagement Prediction on Social Media: A Graph Neural Network Method Tengteng Ma, Yuheng Hu, Yingda Lu, Sid Bhattacharyya Information Systems Research (ISR), 2024
How Online Information Influences Offline Transactions: Insights from Digital Real Estate Platforms. Zhenrui Jiang, Arun Rai, Hua Sun, Cheng Nie, and Yuheng Hu Information Systems Research (ISR), 2023
Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from Airline Industry Ramah Al Balawi, Yuheng Hu, and Liangfei Qiu Information Systems Research (ISR), 2022
Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Live Streaming Keran Zhao, Yingda Lu, Yuheng Hu, Yili Hong Information Systems Research (ISR), 2022
SHEDR: An End-to-End Neural Event Detection and Recommendation Framework for Hyperlocal News Using Social Media Yuheng Hu, Yili Hong INFORMS Journal of Computing (JoC), 2021
Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth toward Television Advertising Tingting Nian, Yuheng Hu, Cheng Chen. Information Systems Research (ISR), 2021
Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv Keran Zhao, Yuheng Hu, Yili Hong, Chris Westland Journal of the Association for Information Systems (JAIS), 2021
Characterizing Social TV Activity Around Televised Events: A Joint Topic Model Approach Yuheng Hu INFORMS Journal of Computing (JoC), 2021
Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content. Yuheng Hu, Anbang Xu, Yili Hong, David Gal, Vibha Sinha, Rama Akkiraju Journal of Management Information Systems (JMIS), 2019
Embeddedness, Pro-Sociality, and Social Influence: Evidence from Online Crowdfunding Yili Hong, Yuheng Hu, Gord Burtch MIS Quarterly (MISQ), 2018
How Mood Affects the Effectiveness of TV Commercials Yuheng Hu, Tingting Nian, Cheng Chen In Proc. of the 11th International AAAI Conference on Weblogs and Social Media (ICWSM), 2017
BayesWipe: A Scalable Probabilistic Framework for Improving Data Quality Sushovan De, Yuheng Hu, Venkata Vamsikrishna Meduri, Yi Chen, Subbarao Kambhampati In ACM Journal of Data and Information Quality (JDIQ), 2016.
Predicting Perceived Brand Personality with Social Media Anbang Xu, Haibin Liu, Liang Gou, Rama Akkiraju, Jalal Mahmud, Vibha Sinha, Yuheng Hu, Qiao Mu In Proc. of the 10th International AAAI Conference on Weblogs and Social Media (ICWSM), 2016
Predicting User Engagement on Twitter with Real-World Events Yuheng Hu, Shelly Farnham, Kartik Talamadupula In Proc. of the 9th International AAAI Conference on Weblogs and Social Media (ICWSM), 2015
Inferring Sentiment from Web Images with Joint Inference on Visual and Social Cues: A Regulated Matrix Factorization Approach Yilin Wang, Yuheng Hu, Subbarao Kambhampati, Baoxin Li In Proc. of the 9th International AAAI Conference on Weblogs and Social Media (ICWSM), 2015
BayesWipe: A Multimodal System for Data Cleaning and Consistent Query Answering on Structured Data Sushovan De, Yuheng Hu, Yi Chen, Subbarao Kambhampati In Proc. of IEEE BigData, 2014
What We Instagram: A First Analysis of Instagram Photo Content and User Types Yuheng Hu, Lydia Manikonda, Subbarao Kambhampati In Proc. of the 8th International AAAI Conference on Weblogs and Social Media (ICWSM), 2014
Herding the Crowd: Automated Planning for Crowdsourced Planning Kartik Talamadupula, Subbarao Kambhampati, Yuheng Hu, Tuan Nguyen, Hankz Hankui Zhuo In the First International Conference on Human Computation (HCOMP), 2013
Listen to the Crowd: Automated Analysis of Events via Aggregated Twitter Sentiment Yuheng Hu, Fei Wang, Subbarao Kambhampati In International Joint Conference on Artificial Intelligence (IJCAI), 2013
Dude, srsly?: The Surprisingly Formal Nature of Twitter's Language Yuheng Hu, Kartik Talamadupula, Subbarao Kambhampati In Proc. of the 7th International AAAI Conference on Weblogs and Social Media (ICWSM), 2013
Whoo.ly: Facilitating Information Seeking For Hyperlocal Communities Using Social Media Yuheng Hu, Shelly Farnham, Andrés Monroy-Hernández In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI), 2013
ET-LDA: Joint Topic Modeling for Aligning Events and their Twitter Feedback Yuheng Hu, Ajita John, Fei Wang, Subbarao Kambhampati In AAAI Conference on Artificial Intelligence (AAAI), 2012
What were the Tweets about? Topical Associations between Public Events and Twitter Feeds Yuheng Hu, Ajita John, Doree Duncan Seligmann, Fei Wang In Proc. of the 6th International AAAI Conference on Weblogs and Social Media (ICWSM), 2012
Relevance-based Retrieval on Hidden-Web Text Databases without Ranking Support Vagelis Hristidis, Yuheng Hu, Panagiotis G. Ipeirotis In IEEE Transactions on Knowledge and Data Engineering (TKDE), 2011
Ranked Queries over Sources with Boolean Query Interfaces without Ranking Support Vagelis Hristidis, Yuheng Hu, Panagiotis G. Ipeirotis In Proc. 26th IEEE International Conference on Data Engineering (ICDE), 2010