Yuheng Hu

FCOB Distinguished Associate Professor

I am a faculty member in the Department of Accounting & Management Information Systems at The Ohio State University’s Fisher College of Business. My research examines generative AI, human–AI interaction, and digital platforms.

My work has appeared in leading journals and conferences including Information Systems Research, MIS Quarterly, Journal of Management Information Systems, Production and Operations Management, INFORMS Journal on Computing, ACM Transactions on Management Information Systems, IEEE Transactions on Knowledge and Data Engineering, AAAI, IJCAI, ICWSM, and CHI.

Before joining OSU, I was a tenured Associate Professor at the University of Illinois Chicago and a Research Staff Member at IBM Research AI. I earned my Ph.D. in Computer Science from Arizona State University.

Recent honors

Recent publications

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  1. Two Streams to Success: Unpacking the Informational and Relational Roles of Live Streaming in Online Shopping

    Cheng Chen, Yuheng Hu, Yingda Lu, and Yili Hong

    Production and Operations Management, 2026.

  2. Engagement or Entanglement? The Dual Impact of Generative Artificial Intelligence in Online Knowledge Exchange Platforms

    Aida Sanatizadeh, Yingda Lu, Keran Zhao, and Yuheng Hu

    Information & Management, 2025.

  3. Can Regulation Restore Authenticity? Evidence from Policies Against Online Review Suppression

    Aida Sanatizadeh, Gord Burtch, Yili Hong, and Yuheng Hu

    Information Systems Research, 2025.

  4. Customer Engagement Prediction on Social Media: A Graph Neural Network Method

    Tengteng Ma, Yuheng Hu, Yingda Lu, and Sid Bhattacharyya

    Information Systems Research, 2024.